Olive growers are fuming as supermarkets continue to sell ‘fake’ imported extra virgin olive oil, says The Weekly Times, revealing that imported extra virgin olive oil brands previously found to be ‘fakes’ continue to be imported and heavily discounted by supermarkets as part of the supermarket price war.

 Extra virgin is the premium category of olive oil, but NSW government laboratory testing has found products made by Moro, Carbonell, Isabella, Bertolli and Paese Mio did not live up to the title.

Testing by consumer group Choice found Italian brands Lupi, Bertolli, Bionature and Colavita as well as Spanish brands La Espanola, Always Fresh and Vetta had also incorrectly used the label.

Coles discounted Moro, imported La Espanola and its Coles brand of extra virgin olive oil recently.

Woolworths discounted Moro and Carbonell.

The other brands continue to be sold in supermarkets except the Paese Mio, which Coles pulled following the NSW government laboratory findings.

With thanks to the Olive Grower & Processor Magazine for the right to reproduce this Article.